“Values represent our guiding principles: our broadest motivations, influencing the attitudes we hold and how we act.”
‘Try not to become a man of success, but a man of value’- Albert Einstein
As it has been observed throughout history, in action and thought, people are affected by a wide range of influences. Past experience, cultural and social norms are some of the most important ones. Connected to all of these, to some extent, are our values, which represent a strong guiding force, shaping our attitudes and behaviour over the course of our lives. Our values have been shown to influence our political persuasions; our willingness to participate in political action; our career choices; our ecological footprints; how much money we spend, and on what; and our feelings of personal wellbeing, contentment and happiness; as well as our relationship with others, with nature and the Mother Earth, to mention but a few.