The Enduring Lessons of John Law 

The 18th-century financial genius has left us a remarkable legacy of economic concepts from a time when economic conceptualization was very much at an embryonic stage, and pioneered ideas about banking and monetary policy that are important to this day

 

‘At the summit of his reputation in 1720, a period lasting just over one hundred days, Law was the most powerful man in France after the Regent, the Duke of Orléans. He was also the richest private citizen in Europe.

For France, brought to the brink by the wars and extravagances of the Sun King, Louis XIV, the Scotsman's financial innovations were a lifeline, but had for consequence a stock-market boom that came spectacularly to grief. The Mississippi Bubble, as it came to be known, left in France a fear of financial modernity that crippled her in her rivalry with Great Britain.

Over the centuries, John Law has been portrayed as a crook, a rake and a madman. James Buchan shows Law was none of those but a powerful mind in pursuit of a vision of public prosperity that overrode all ties to country, property or happiness. Many of his ideas are now the plainest orthodoxy.

Using Law's letters and writings, neglected family papers in Scotland and English county towns, bank ledgers in Genoa and Holland, notarial records and secret police reports in France and Venice, as well as the archive of the Jacobite court in exile, James Buchan resurrects Law's vagabond career. The result is a glimpse of one of the most astonishing lives ever lived.'-amazon.com

John Law: A Scottish Adventurer of the Eighteenth Century

By James Buchan

A Review by Jesse Norman*

‘John Law was by any standards a quite remarkable man. At the apogee of his power in 1720, he was the richest private citizen in Europe and controller-general of finance in France, responsible not merely for the country’s income and expenditure but for its commerce, navigation, agriculture and industry.

He created and presided over one of the earliest and greatest of all stock market boom-and-busts, that of the ‘Mississippi Company’, and inspired another, the South Sea Bubble. And he pioneered ideas about banking, monetary policy and financial markets that were revolutionary in his own time, and retain their importance three centuries later.

Yet Law was not French, not a noble, not an intellectual. On the contrary: he was a Scot, the largely self-educated son of an Edinburgh goldsmith, and a brilliant gambler. Oh yes, and a convicted murderer, who had escaped from jail days before his execution, fled Britain and gone on the run across Europe with his common- law wife.

The story is no less remarkable than the man himself. But both have almost been lost to view. The evidence is scant and scattered, Law himself something of an enigma, his era caught in a turn-of-the-18th-century limbo between the more familiar territories of the so-called ‘Age of Revolutions’, Glorious, American and French. And he is no one’s hero.

Until now, that is. For into this gap steps the polymathic figure of James Buchan: writer of fiction, history and reportage, and author among much else of an excellent life of Adam Smith.

Buchan tells the story and portrays the man with enormous sweep and brio. He has clearly done a vast amount of research among the primary sources, yet somehow manages to combine the historian’s sense of the wider picture with the epigrammatic wit of the novelist, and the antiquarian’s delight in curios.

Of the now forgotten Banbury Peerage case, for example, which first came to the House of Lords in 1661, was renewed in 1883 and may not quite be settled even today, he drily remarks that it was ‘a lawsuit beside which Jarndyce vs. Jarndyce… is an instance of judicial panic’.

This all makes for a heady mixture, which gives a slightly disjointed feel to a complex narrative on occasion, especially in the early chapters. There are few moments of summary and repose in which the reader can gather their thoughts and work out who everyone is, what exactly is going on and what is at stake. But once Law has settled in Paris in 1714 — having absorbed Dutch finance in the Hague and developed his ideas on banking (and made a fortune) in Genoa — then the story really takes off.

Rarely can an entry have been better timed, for the death of the Sun King Louis XIV the following year created turmoil in France. Politically, it led to a power vacuum, soon filled by the Duke of Orléans acting as regent for Louis’s five-year-old great-grandson Louis XV. It also laid bare the true extent of France’s depleted finances. The most powerful nation in Europe was broke. Decades of warfare had exhausted the public coffers and run up huge debts, while the king — and so the state — was forced to divert income to support a huge rentier class of office-holders.

To make matters worse, what taxes there were fell most heavily on the poor. Desperate attempts were made to cut costs by annulling the value of traded debt; the result was a rapid drop in trade and social uproar met by vicious repression.

France needed liquid capital, and it needed it fast. Little wonder, then, that Law’s banking scheme was taken up with enthusiasm by the Duke. In 1716 Law founded the General Bank — soon nationalised as the Banque Royale — which issued its own banknotes, paper money redeemable by coin.

But this was merely the start. Law soon turned his attention from finance. For him, the true purpose of money was not as a store of value but as a means to stimulate trade. Without new sources of revenue, France could never escape the merry-go-round of debt and devaluation. Accordingly, in 1717, he set up the Mississippi Company to build up trade in the vast new territory of Louisiana. Buoyed by favourable subscription terms, investors flocked to buy shares, which rocketed in value, fuelling a wider mania.

In due course, however, Law found himself consumed by his own creation: Company revenues were wildly overestimated and slow to grow, while supporting the Company’s shares with purchases funded by the issuance of banknotes broke the link with coin, leading to a bank run and a huge devaluation.

Yet this was no simple story of swindling, boom and bust. Unlike its South Sea counterpart, the Mississippi Company was a very serious commercial undertaking. In his brief period as controller-general, Law sought a radical simplification of the corrupt, complex and regressive French tax system.

His General Bank was an important innovation, which prefigured modern fractional reserve banking, and many of Law’s insights into money, political economy, monetary policy and banking remain profoundly important today. In effect, he sought to modernise France; to create what Adam Smith would later call a ‘commercial society’, and turn its rentiers into investors at risk. The irony is that his efforts set back France’s commercial development and ultimately compounded many of the problems he sought to solve; problems that would later set the scene for the French Revolution.

Law himself was no self-dealing Gordon Gekko: if anything, he was naive in his personal dealings to a degree. When the bank failed, he and his family were reduced to near poverty, the kindness of others and his own flickering prowess at the gaming table. It is a fascinating, poignant, almost heroic story, and we must thank James Buchan for giving us this masterly account of it.’

*This review by Jesse Norman was first published in The Spectator on 8 September 2018.

John Law

A Reflection by Eric Walberg*

Law’s law: Money = m*c2

‘The power to create money is equivalent to splitting the atom.’

And thus, The Big Question is: ‘So who should create the money?’

'John Law (1671--1729) is a forgotten prophet of economic theory, though everything we do today is based on his Money and Trade Considered: with a Proposal for Supplying the Nation with Money (1705). Schumpeter described him as “in a class by himself … in the front ranks of monetary theorists of all time.”

But it was Marx that really understood Law, “the pleasant character mixture of swindler and prophet.” Law’s misuse of his own theory exposed in embryo, spectacularly (and disastrously), how the stock market and speculation would lead to “a new mode of production”, where “enrichment through exploitation of the labour of others [becomes] the purest and most colossal form of gambling and swindling,” reducing “more and more the number of the few who exploit the social wealth.”

1893, 1929, 2008, anyone? Law was dismissed as a charlan and murderer,* the confidence man behind the Mississippi bubble in 1720. A Scottish economist who believed that money was only a means of exchange that did not constitute wealth in itself, and that national wealth depended on trade. Did I hear ‘banking is theft’ and ‘globalization’?

Gold as money: misplaced concreteness

Adam Smith took Law’s trade angle and spun it into his Invisible Hand. Smith plagiarized Law’s theory of value as based on supply and demand. He used Law’s diamond example of something that was both scarce (i.e., takes lots of labour to produce) and in high demand, which gave it ‘value’.

Money is the exception. It only represents the value by which commodities are exchanged, not having value per se. Worshipping gold as the magic substance that God gave to manage our economies is a classic case of Whitehead’s misplaced concreteness -- attributing an abstract quality to a physical substance.

Why do we think of gold** as money? As valuable? It is accepted as a reliable measure of exchange because its supply is scarce and it has demand (having a use ‘value’ in itself). But it creates trouble (deflation -> recession) because of its extreme scarcity. We can do better. That’s what Law figured out.

From gambler to economist

Law came by his interest in money naturally, as his father was Deacon of the Goldsmiths of Edinburgh. He was a lazy student and forewent university for hedonism and adventure, frittering away his inheritance.*** He applied his mathematical skills to gambling, recouped his fortune, and was appointed Controller General of Finances of France under the Duke of Orleans (regent to Louis XV).

Paper currency was Law’s bombshell. China had it from the 7th century, based on merchant receipts of deposit, though copper coins remained the basis of Chinese currency. In Europe, banknotes first appeared in 1661 in Sweden, guaranteed by the state, backed by gold. Law went a step further, establishing the Banque Générale in 1716, three-quarters of its capital consisting of French government bills and notes, effectively making it the central bank de la France, one of first in history, putting the state in charge.*** No need for gold backing.

Law realized what looks too simple to be true: that money creation will stimulate the economy, that paper money is preferable to metallic money, and that shares are the highest form of money since they pay dividends. Money producing money. Swindler? Confidence trickster? Yes, but blame capitalism, not Law.

He argued that anything could act as backing for money: gold, silver, land. But that ultimately, the backer was the sovereign. The buck/ sovereign stops here. As long as the sovereign is wise and everyone had confidence in him, there will be no bank runs; the economy will purr along.

Gold was traditionally the standard, because its scarcity acted as a strict control mechanism on an overly ambitious monarch. The king could at best debased his gold coins, but could only fool people so far, as price inflation set in with excessive spending.

Law’s policy of using state backed money to stimulate employment and regulate the economy trickled down from the 1930s on, but only when capitalism was in danger of being replaced by socialism. It took the desperation of the US economy hemorrhaging during the Vietnam war for his theory of fiat money to explode onto the world stage. On the 300th anniversary of his birth in 1971, Nixon took the US off the gold standard, making the world’s money the US dollar. Period. Nixon became our ‘wise monarch’, though in deference to the banksters, he didn't go as far as Lincoln's greenbacks and take away their money creating power.

Bubble economics

Law was working for Louis XV in the 18th century, not a reliable monarch to be the producer of money, and there were only the crudest statistics about the economy at that time.

The wars waged by Louis XIV had left the country completely wasted, both economically and financially. The resultant shortage of precious metals led to a shortage of coins in circulation, which in turn limited the production of new coins. Law proposed to stimulate industry by replacing gold with paper credit and then increasing the supply of credit.

As Controller General of Finances in 1720, Law effectively had control over external and internal commerce. His policies both dramatically increased trade and economic activity. He tried to break up large land-holdings to benefit the peasants; he abolished internal road and canal tolls; he encouraged the building of new roads, the starting of new industries (even importing artisans but mostly by offering low-interest loans), and the revival of overseas commerce—and indeed industry increased 60% in two years, and the number of French ships engaged in export went from sixteen to three hundred.

Galileo sans telescope

Law was économiste extraordinaire, the darling of Europe. But he was under Louis’ thumb. Louis took Law’s secret formula and ran with it. His wild spending created a mess, printing money that was used to build his palaces and to purchase the shares in Law’s brainchild, the Mississippi Company. That gained a crazed momentum of its own, leading to the bubble.

During the stock market bubble, the rush to convert paper money to coins led to sporadic bank hours and riots. Squatters now occupied the square of Palace Louis-le-Grand and openly attacked the financiers that lived there. It was under these circumstances and the cover of night that John Law fled Paris in disgrace, barely saving his own neck.

The peaceful atom

To get it right means having: *a stable ruler (NOT an absolute monarch or a populist demagogue), and *sophisticated statistical instruments to estimate the amount of money needed in production/ consumption, and its velocity of turnover.****

The power to create money is equivalent to splitting the atom. Money mobilizes society’s Energy, and economics' Einstein realized it equals the social equivalent of Mass times the Speed of light squared, something like labour power (supply) times desires (demand). As Meyer Rothschild said: Give me control of the nation’s money supply, and I control the nation. Unleashing Law’s theories in the 18th century could only lead to disaster.

It’s fine for Louis to create the money, but not for his own luxuries/ wars; rather, for the good of his people, and according to the needs of the economy.

So who should create the money?

In the first place, it is essential to take the money creating role away from banks. Their interest is ‘interest’, profit. Period. Not social well being. Secondly, the 2008 financial crisis demonstrated once again that bankers are always tempted to gamble, that they should be limited to issuing loans based on 100% of their reserves, i.e., full reserve banking).

Sovereign money should be issued by a central bank under the direct authority of the ‘sovereign’, society's embodiment. Why leave the real economic decisions up to bankers? Let the state determine how the economy should develop, using as its secret weapon the creation of money (with proper oversight and the help of well-intentioned investment bankers). Atomic power used rationally.

Ultimately Law failed as policy-maker, in part because of the profligate king and the entrenched interests of the day, in part because of the lack of statistical instruments. It’s time to ‘take up the torch’.

*He killed an opponent in a duel and was sentenced to death, later commuted to a fine. The victim’s brother appealed and Law had to escape to Amsterdam. After his spectacular career as French finance minister, he pined away abroad, and died in poverty, forgotten to all.

**Silver or copper are too plentiful, making storage a problem

***His mother rescued the family home, buying it from him to pay off his debts

***There were six such banks that issued paper money, along with Sweden, England, Holland, Venice, and Genoa.

^Velocity of money = Nominal GDP/ money in circulation'

*This article was first published at EricWalberg.com on Saturday, 03 November 2018

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