Media Reform Coalition claims News UK, Daily Mail & General Trust and Trinity Mirror control 71% of national newspaper market

Today, there is a great interest in highlighting a growing problem area, namely, the rapidly accelerating global corporate concentration of media ownership and the consequent grave impacts on democracies and consciousness throughout the world. It is very obvious that the performance of the mass media has recently become extremely degraded, with rampant commercialisation, trivialisation, corporate ownership, the PR industry and pressure groups agenda. This, as well as so much repetition, the narrow range of debate, and sharply declining standards for journalistic integrity, has significantly affected the possibilities of progress, development and education.

Lest we forget, a free and an independent media were conceived to serve the public good. Good journalism once stood at the heart of the struggle for freedom, democracy and justice, making it possible for responsible citizens to make informed decisions. This, as we all know, is not, by-and-large, true any more. Profit and share-holders values and interest are what matters most.

Given this increasing and overwhelming ownership of our global media outlets by individuals such as Rupert Murdoch and his cohorts, supported by corporate advertisers, compromising independent and responsible journalism, the time has arrived to seriously question if under these conditions the media indeed can be for the common good?

This is a pivotal moment in the life of our global community. We can see more clearly than ever that the threats of the twenty-first century spare no one. Climate change, the spread of disease and deadly weapons, and the scourge of terrorism all cross borders. There is also a major struggle for justice, freedom and democracy in many parts of the world. Moreover, given the financial meltdown of 2008, there is much demand for greater transparency, business and corporate social responsibility and more. Therefore, if we want to advance the global common good, we must secure global public goods.

Here is the moment for the global media to play a pivotal role in building a better world. Serving democracy and nourishing the common good is, for the media, something that requires not only attacking corrupt secrets in a society, but also defending non-corrupt communication. In short, in the world as it is today, the need for high-quality reporting is greater than ever before.

This in turn is the gist of my Blog for today: How to secure the financial and editorial independence of the media and its quality of production/reporting without party affiliation, PR pressure, etc; whilst remaining faithful to the liberal and progressive tradition and managed in an efficient and cost-effective manner.

In short, can the media be for the common good?

The answer to this question is YES. To prove this, I am delighted to offer you The Guardian and The Observer, as examples.  There are millions of words I can write to support my claim. However, the two following pieces will go a long way to clearly demonstrate this case:

Alan Rusbridger and Nick Davies, winners of the Media Society Award 2012

A profile of editor Alan Rusbridger and reporter Nick Davies, joint recipients of the 2012 Media Society Award for their revelations and coverage of the phone hacking story in the Guardian. Actor Hugh Grant pays tribute to their work exposing the scandal that shook Britain's establishment

Watch this excellent video:

 The Scott Trust

C P Scott  Photo: the

“The Scott Trust was formed in 1936, but the history of the Trust and Guardian Media Group began more than a century earlier with the launch of the Manchester Guardian on May 5, 1821.

The paper was founded by John Edward Taylor to promote the liberal interest in the aftermath of the Peterloo Massacre. Politically, Taylor was a reformer. His newspaper declared that it would ‘zealously enforce the principles of civil and religious Liberty… warmly advocate the cause of Reform… endeavour to assist in the diffusion of just principles of Political Economy and… support, without reference to the party from which they emanate, all serviceable measures’.”

A- Purpose

“The Manchester Guardian (now the Guardian) was founded in 1821 to promote the liberal interest in the aftermath of the Peterloo massacre. The newspaper gained an international reputation under long-serving editor and latterly owner CP Scott.

The Scott Trust was created in 1936 following the death of CP Scott and his son Edward in 1932. Edward’s brother John was left as the sole owner, and was faced with the threat of death duties, which would have crippled the business and jeopardised the future independence of the newspaper.

To avoid this, and to secure his father’s legacy of the Manchester Guardian’s independent liberal journalism, John Scott voluntarily renounced all financial interest in the business for himself and his family, putting all his shares – worth more than £1 million at the time – into a trust.”

B- Values

Fundamentally it implies honesty, cleanness, courage, fairness, a sense of duty to the reader and the community.-C. P. Scott

“The Manchester Guardian was founded in the liberal interest to support reform in the early 19th century. The ethos of public service has been part of the DNA of the newspaper and Group ever since.

C.P. Scott, the famous Manchester Guardian editor, outlined the paper’s principles in his celebrated A hundred years - an essay by C P Scott on May 5, 1921.

The much-quoted article is still used to explain the values of the present-day newspaper, Trust and group. It is also recognised around the world as the ultimate statement of values for a free press.

Among the many well known lines are the assertions that ‘Comment is free, but facts are sacred’, that newspapers have ‘a moral as well as a material existence’ and that ‘the voice of opponents no less than that of friends has a right to be heard’.

Now please compare and contrast the above with the following two statements:

The Social Responsibility of Business is to Increase Its Profits, whilst the businesses' sole purpose is to generate profit for shareholders” -Milton Friedman, Nobel Memorial Prize in Economic Sciences

"The only reliable, durable and perpetual guarantor of independence is profit." James Murdoch, Chief, News Corp

I rest my case.

To discover more about the Guardian and the Scott Trust see:

The Scott Trust A unique form of media ownership

Related article:

Why I Love the BBC

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