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“Rooftop rockets, uncontrolled consumerism and out-of-touch elites are at the rotten heart of this hugely wasteful Olympics”

Crises of Dickensian Poverty, hunger, ecological degradation; failures in education, health, social services, economics, politics and the media; epidemic rise in corruption, sleaze and crony capitalism, and now, The Icing on the Cake: London’s hugely wasteful Olympics.

“At which point, it is surely worth reflecting on the stupendous insanity boiling around the Olympics, and the fact that sport has become only a detail. Small wonder, of course – the founding idea of the modern games was an expression of the rise of the nation state, and ever since, the resulting spectacle has always crystallised two things: first, the unrivalled power of governments to lay on such gigantic and ludicrously wasteful spectacles; and second, whatever madness is swirling around the host country. Running, jumping and swimming, by comparison, will always be an added extra…

In London, the games will be an expression of three of the most rotten aspects of our version of modernity: surveillance and the arms trade; out-of-control consumerism; and most spectacularly, the fact that the elites who make their money out of these things have been barely touched by the crisis that is ruining lives across the planet. The fact has been barely commented on, but needs repeating: no matter that this week sees thousands of disabled people having their income cut by £100 a week, or that endless areas of public provision are being hacked down at speed: the cost to the public of Sebastian Coe's fantasies, and an orgy of corporate hospitality, is currently put at £11bn. £11bn! Meanwhile, the distance between 99.9% of people and the Olympic elite has been beautifully demonstrated by perhaps the event's most unpleasant bit of symbolism: those "Games lanes", along which dignitaries and sponsors will be sped to east London, while the rest of us sweat our way through likely gridlock.

And who are we talking about? The event's "worldwide partners" include Coca-Cola, McDonald's (looking forward to temporarily opening its biggest outlet, apparently), Procter & Gamble, and good old Atos, the people whose UK division is seeing to those already-infamous tests for incapacity benefit (there's a point to be made here about the latter bigging up a festival of physical prowess, while so swiftly passing judgment on the supposed fitness of thousands of people on benefits, but someone may make it more gracefully on the thread below).”…

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Fundamental Principles of Olympism

  1. Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles.
  2. The goal of Olympism is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity.
  3. The Olympic Movement is the concerted, organised, universal and permanent action, carried out under the supreme authority of the IOC, of all individuals and entities who are inspired by the values of Olympism. It covers the five continents. It reaches its peak with the bringing together of the world’s athletes at the great sports festival, the Olympic Games. Its symbol is five interlaced rings.
  4. The practice of sport is a human right. Every individual must have the possibility of practising sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.
  5. Recognising that sport occurs within the framework of society, sports organisations within the Olympic Movement shall have the rights and obligations of autonomy, which include freely establishing and controlling the rules of sport, determining the structure and governance of their organisations, enjoying the right of elections free from any outside influence and the responsibility for ensuring that principles of good governance be applied.
  6. Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic Movement.
  7. Belonging to the Olympic Movement requires compliance with the Olympic Charter and recognition by the IOC.

( I fail to notice any reference/s to commercialism, consumerism, sponsorship by fast food giants, soda fizzy drinks manufacturers, factory outlets, and more. Therefore, are the modern, recent Olympic games adhere to the following principle/s?)

“Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles…”)

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